normativity is about temporal reliability for interaction space
It’s action orienting, not as such regulative.
What am I going to do about having thousands of notes that only I understand?
To wit: Planning and policy belonging to ordinary action orients at best by setting purposive temporal continuity openly (i.e., flexibly, sensitively, adaptively), thus gaining and expressing a “normativity” of self efficacy for one’s Project-ive life.
Interaction with others brings an interplay, hybridization, intersection, or collaborative formation of interaction-orienting plan/policy, not necessarily normative outside the temporal domain of interaction, though this would include social need to sometimes consider the interaction orientation as formally normative, as a matter of ensuring reliability of each’s plan/policies relative to the other in a generally accountable way (i.e., in compliance with legislated or formalized responsibilities). But not usually.